The Practice

Cxlture Vxlture is a communication [research and design] practice that explores how communication acts as a foundational element in creating realities.

My belief is that realities are formed from one’s imagination. Communication then functions as the processing tool in manifesting our realities from our imaginations. These manifestations become the lived experiences and realities that we exist in. As there are many components to communication, Cxlture Vxlture focuses on communication from the lens of language, translations, and space.

• Language - What are the languages we use to construct and uphold our realities/futures? What realities/truths are these languages creating? How can we utilize language in other ways or conjure new languages to create more sustainable realities for all entities? How do we protect languages from the co-opting enacted by Dominant languages / cultures who rely on our misuse and misunderstanding of communication?
• Translations - How does our communication reflect our realities? How do we understand what is being told to us about our realities? How do we communicate to those who do not speak the same language as us?
• Space - How is our communication a reflection of how we understand space? How does communication create our spaces, and how we ultimately embody them? How does communication reflect the design of our spaces?

From a  pre-Whiteness (pre-Western, pre-colonial, pre-imperial, pre-capitalist, anti-racist, anti-misogynistic, and the many forms of marginalization and subjugation placed on beings who fall out of White labels) critical lens, I utilize my skill in writing, research, and strategy to pose and answer questions regarding how to create, recreate, and reimagine our realities — past, present, and future.

Mission

My hope is to fully embody and utilize the tools and technologies we’ve already had since time. My goals are to:

• identify the realities in which we exist and whose imagination it stems from,
• provide translations to people so that they can understand the language used to maintain and preserve the systems we’ve been subjugated to,
• provide a space for said people to question, use, rework, create, and/or find languages that help them connect back to their own imaginations, and,
• provide space for said people to essentially play and test their imaginings in order to manifest alternative presents and futures that reflect all of us.

Offering

What makes up Cxlture Vxlture are these three main areas of exploration — Voicing (of Stories), (Re)assessment (of Knowledge), and Cultivation (of Space).

Voicing (of Stories)

I’ve always been a storyteller and continue to do so through various mediums, whether it be writing or branding. Writing is how I best communicate and translate thoughts and ideas.

(Re)assessment (of Knowledge)

Here I unearth and find connections between things. I’m able to archive, showcase, and let stories about things tell themselves in ways that move beyond the very institutionalized ways we understand them. Through various forms of qualitative research, my goal is to include voices and other ways of obtaining knowledge, not to just solely use them. This area also serves as a place to critique and challenge things that need to be addressed if we are serious about better presents and futures.

Cultivation (of Space)

My main capabilities are best served through writing, research, and brand strategy. However, I am also exploring how to further drive these skills into creating space(s) in the built environment (both digitally and offline) that reflect futures where the language used is upholding and creating realities that are reflective of all entities. Opportunities in curating and (creative) direction for exhibits, experiential events, and spaces are what I am working towards.